Skip to content
Focal
Start free trial
Pricing

You pay for throughput.

One worker unit is one CPU working on one image. The tier you choose sets how many units your account holds, and how many images and how much bandwidth come with it each month. A request answered from cache uses no unit.

Re-using a picture at another size, crop or format costs nothing. We read sources from storage you already run, so we bill nothing for storage. At 32 units and above, a tier may run beyond what it carries, at a rate we agree with you first.

$4,949 /mo

80 worker units, billed monthly.

Worker units
80
Source images
Unlimited
Bandwidth
Unlimited
Standard features
1x
Crop, trim, resize, format, compress
Advanced features
1x
Background, colour, effects
Image overage
Not applicable
Bandwidth overage
Not applicable
  1. 8
  2. 16
  3. 32
  4. 48
  5. 64
  6. 80
  7. 96
  8. 96+
Create account

Only the 8-unit tier has a free trial. On this tier, we charge your card at checkout.

Every tier includes

  • Every feature

    Resizing, cropping, background trim and format conversion are on every tier.

  • Unlimited transformations

    A new size, crop or format of an image you already use adds nothing to the bill.

  • No storage charge

    Focal reads from storage you already own, and never copies or uploads what it finds there.

  • Email support

    Write to support@focaltool.com. We reply within 1 business day.

  • Your own delivery domain

    Serve images from a hostname you own, on any paid plan.

  • Cancel any time

    Cancel in the billing portal. There is no notice period and no exit fee.

Prices are in US dollars (USD) and billed monthly in advance. Our payment provider calculates and collects any tax at checkout.

What a worker unit is

One CPU, processing one image at a time. It reads the original from your storage and applies the operations in the URL. Then it saves the result to the cache.

Focal serves every later request for that image from the cache. Those requests use no worker unit, however many visitors make them, and the variants they ask for never count against the images your tier includes.

How to choose a tier

  1. 01 Find your busiest moment for new images, for example a catalogue launch or a sale going live.
  2. 02 Estimate how many uncached images visitors request at the same moment then.
  3. 03 Pick the tier at or above that number. If you are unsure, start the free trial on 8 worker units.
  4. 04 If new images arrive slowly at peak times, move up a tier in the billing portal.
Example

A new product page with 24 images

None of the images is in the cache yet. The first visitor requests all 24 at once.

8 worker units 3 rounds of 8
32 worker units All 24 at once
With 8 worker units, Focal processes 8 images at a time, in 3 rounds. With 32, it processes all 24 together. The second visitor gets every image from the cache, which uses no worker units.

Questions about pricing

What is a worker unit?
A worker unit is one CPU, and it processes one image at a time. It reads the original from your storage, applies the operations in the URL and saves the result to the cache. Your tier sets how many worker units your account has, which is how many images Focal processes at the same time. An image served from the cache uses no worker unit.
How many worker units do I need?
Count the new, uncached images your visitors request at the same moment at your busiest time, for example when you publish a new catalogue. Most requests are served from the cache and use no worker unit. If you are unsure, start the trial on 8 worker units. If new images arrive slowly at peak times, move to the next tier.
What counts as an image?
A unique original in your storage, counted in each month Focal processes it. Every size, crop, quality and format of that original is free, however many you ask for and however often they are requested. The 8-unit tier includes 50,000 source images a month, the 16-unit tier 100,000, the 32-unit tier 300,000, the 48-unit tier 1,000,000, the 64-unit tier 4,000,000. From 80 units up, they are unlimited.
Do all operations count the same?
Standard operations count as one image each, on every tier: cropping, trimming, resizing, format conversion and compression. Advanced operations are background work, colour changes and effects. They count as more on the smaller tiers: 3 on 8 and 16 units, 2 on 32 and 48 units, 1.5 on 64 units, 1 from 80 units up. Variants stay free whichever kind the original used, and an image Focal serves from the cache counts nothing.
What do the included images and bandwidth mean?
Each tier states the source images it processes and the delivery it carries in a month. We do not cut an account off mid-month. If your use runs past what your tier includes, we get in touch and agree what happens next. Fair use also means you deliver images to the visitors of your own sites and apps. It excludes using Focal as a general file host, for example to serve downloads, video or other files that are not images.
What if I go past what my tier includes?
From 32 worker units up, your account can run past the source images or the delivery its tier includes. We agree the rate with you beforehand. Below 32 units there is no overage, so we move you to the tier where it starts. We never stop serving your images mid-month. Write to contact@focaltool.com.
How does the free trial work?
The 8 worker units tier comes with a 14-day free trial. You add a card at checkout. Our payment provider charges that card $449 for the first month when the trial ends, unless you cancel before then. Each account gets one trial, on its first subscription. The larger tiers have no trial, so billing starts at checkout.
How do I cancel?
Open the billing portal from your dashboard and cancel there. If you cancel during the trial, we do not charge your card. After the trial, your plan runs to the end of the month you paid for and then stops. Your originals never left your storage, so there is nothing to move back.
Can I change the number of worker units?
Yes. Pick a new tier on this page and we show you the exact charge before anything happens. An upgrade is charged for the days left in the cycle and your billing date does not move. A downgrade starts at your next billing date, and you can undo it until then. A change during the trial ends the trial. Billing then starts at the new tier. For more than 96 worker units, write to contact@focaltool.com.

Try Focal free for 14 days.

Start on 8 worker units. We charge your card when the trial ends, unless you cancel before then.

Start free trial